Watching Attanasio

Baseball is never ending. There is a rhythm and flow that predates rock and roll. It is part of past, present and future. It is there for us, on demand, as regular as running water. We know it is there and when we want it, it comes out. It is, after all, our heritage. It is an American legacy.

The temples where the game is played of green grass has a look all its own. There, the gods of the sport, now and before, play the game. Their ghosts are everywhere. Aaron and Banks. Williams and Mantle. Spahn and Mathews, Musial and Koufax. Jackie and Robin. Through the turnstiles, past the concession stands, into the venue itself, the opening is there and passing through, there it is…it is the place where magic will happen today.

Hope for the season ahead is ever present. This is the season when the heavens will open up and victory in the form of a World Series pennant will be ours.

For many of us, it is a way of life, passed down to us from our grandparents, parents or relatives. It is our legacy. When remembering the past, it is the time we spent with our grandfather and grandmother, Mom and Dad at the ballpark. For those who grew up in Wisconsin, the home team, our home team is the Milwaukee Brewers. So much had been seen there; the great players like Roger … ‘The Rocket’, perhaps the greatest pitcher the game has ever seen, or Reggie and Yaz, Cal and Randy Johnson, as well as Griffey, Jr. and Ichiro, the greatest hitter the game has seen in our lifetime. ‘The Brewers Win The Pennant’ with Simba, Robin, Pauly, Gimby, Stormin, Rollie, Vuch, Coop, Benji and the Harvey were all witnessed with family and friends, Moms and Dads, brothers and sisters, sons and daughters. CC and Sheets, Prince and Braun, Greinke, Weeks and Nyjer, K-Rod and AxMan, brought the feeling back but fell ever so short.

This was a team that was brought to Wisconsin after the first great heartbreak of our sporting life, on a loan from the Schlitz Brewing Co. family to a car dealer’s son who would become the Commissioner of Baseball (after he was involved and found guilty in the collusion between the owners to keep players from earning their fair share through free agency) to fill the void left by the carpetbagger who moved the beloved Braves to that city down south.

We live in a world of globalization. We live in a world where the game is played by athletes everywhere. Milwaukee is a community that has diversified over the past half century as well. Today 39% of Milwaukee County is made up of Black Americans, 13% Latinos, 5% Asian Americans. It became a majority minority dominated city in 2000.

Today’s baseball team in the Cream City no longer reflects that diversity. Of the 40 man roster, there are only two Black Americans, one an aging Weeks nearing the end of his career and Davis, a young man just beginning his career. The Latino contingent is well represented, with some sixteen team members. There is one Asian, a Taiwanese pitcher who is yet to make it to the Bigs.

We no longer live in a Jim Crow era. Yet the team that is in Milwaukee has just two Black Americans. When they made a run for the pennant, the starting first baseman, second baseman and center fielder were black. Prince was beloved since he came up through the minors and would, fans thought, forever be an All-Star Brewer. Rickie was the college educated, All-Star second baseman. Nyjer was the center of joy. And he did get THE HIT. Together with Braun, Hart, Lucroy, Grienke, Vonnie, K-Rod and Axford they made their run which would be only the first of many to come. Today there is no Prince, no Nyjer, no Grienke, no K-Rod nor Axford. And there is no Hart. Rickie is waning, Vonnie is struggling and Braun is coming back from the unknown.

The team has no minority manager or coaches with the single exception of John Shelby who begins his third season on the coaching staff after joining the organization as outfield coach/eye in the sky, whatever that is; no upper management who are minority. Yet this is the governing body of the team that represents a majority minority city in the great Midwest. ‘A team is a reflection of the community it represents.’

The owner is from Los Angeles. There is little that is the same on Wilshire Boulevard or Pacific Palisades as compared to Pigsville or Lincoln at Kinnikinnick. In the City of Angels, Brats (with Secret Stadium Sauce) and beer are as foreign as sushi and wine are in Bayview. Brookfield is not Beverly Hills and Racine has kringle. Try finding that at Gilsons. This is a town where there are bubblers and kids wear rubbers on their feet when it rains. There is a separation here. It is not just distance, but a cultural misunderstanding that Milwaukee is the same as it was or the same as everywhere else. It is not. The Packers and Brewers, Badgers,  Bucks and Marquette belong to Wisconsinites, not Californians. Curley, Uecker, Crazylegs and Chones are our guys. Spencer Tracy, Fred MacMurray and Gene Wilder are our guys. They all, uncommon individuals and brilliant in their craft, who have all played at one time or another in California, are Wisconsinites through and through. The Brewers, every last one of them who ever played in the Cream City, belong to us.

If there is one thing a person from Los Angeles knows, it is star-power. They know that if you have a star for your program or movie or team, people will come and fans will pay in record numbers to see them. It is as eternal as Cary Grant, Bob Hope or Babe Ruth. They don’t call Yankee Stadium ‘The House That Ruth Built’ for nothing. Mark Attanasio lives and works in Los Angeles. He occasionally shows up in Milwaukee as the owner. He should know more than most what a star does to propel a team and make money. The present team looks like a fragment of their former self. Yes, the payroll is manageable and the team will make money…a lot of money. What is our VORP? Who gives a crap. Enough with Keith Wollner. We want a PENNANT. We want to be competitive. We want it NOW.

A former owner of the Milwaukee Brewers in the old American Association, Bill Veeck, said, “Baseball must be a great game because the owners haven’t been able to kill it.” The fans will fill the stands. And records will be broken. But we need a Prince or a Price, a Tanaka or, hell, a first baseman who can play first base. It is time for change. It is time for an owner to get in touch with the city his team represents and a management who represents a constant path to victory. We are watching Attanasio.

We will be heading to Maryvale in February and again the gates will open and warm, brilliant sunshine will illuminate the field. The lines will be chalked and fans will press for autographs. The smell of brats and beer will fill the air and the boys from the team representing Milwaukee will take the field. Will this team have a chance to win the pennant or will this owner be like so many before him, make money on a fan base who will support them regardless of the outcome. He will earn it on the millions who will go through Miller Park. He will earn it from broadcast and telecast, mobile and digital rights. He will earn it from the advertising in the stands and on merchandise that is sold. He will make it from those over the limit teams who will spend monies to try to win the pennant and pay the  tax. He will earn it by paying for mediocrity on the field, in the dugout and in upper management. Can you spell Masahiro? David? Or, even Prince?

It is time to …

Play Ball!

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